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ABOUT ØUD.

“Fashion is a language I speak with my heart.”

I grew up to the rhythm of laughter, rustling fabrics, and precise gestures. In that vibrant world, clothing was never incidental—it always told a story.

My mother was my first muse. Elegant, free, self-assured. I can still see her choosing materials, brushing her hand over cloth the way you touch an idea. Through encounters and travels, my eye sharpened: an attitude, a breath, a fleeting gesture caught in the street. I love women who dare, who own who they are. Their presence alone says everything they want to say.

In my studio, I hold a dialogue with my “sacred monsters” — Coco Chanel, Yves Saint Laurent, and Tom Ford. One freed the body; the other two gave women power. This blend of strength and sensuality guides my creations.

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